The Pinterest Strategy to Book Yourself Solid.
Listen to this episode or read the blog post below!
This week we are diving into the world of Pinterest marketing for creative business owners, with none other than my own Pinterest strategist, Jana Osofsky!
Jana is the owner of Jana O. Media, she is a marketing expert who specializes in premium Pinterest services for online coaches, course & membership creators, and service pros & consultants.
This is for anyone who has ever considered Pinterest marketing for their service, has ever wondered why their Pins aren’t working and collecting dust, or would like to master their current Pinterest strategy to get more sales.
We take a deep dive into…
The customer journey (what it is and how to figure it out)
How to get traction with Pinterest, and
How to reach the right people with a targeted keyword strategy
This episode is brought to you by:
30 Day Done, a frustration-free guide to getting things done no matter how busy you are.
Gain free access, available now inside the Maverick HQ resource library.
“Learning how to use Pinterest ends up making us better marketers in general, because we need to be super clear on what we're amplifying, and who we're amplifying it to.” - Jana Osofsky
Key Takeaways:
Remember that above all, Pinterest is a search engine (not a social media platform).
Keywords are the will be your best friend on Pinterest
Need a goal to get started? Create one fresh Pin per day and one Idea Pin per week
Know your clients’ buying journey; I.e. what makes them seek out help in the first place? What makes them decide to hire you specifically?
Episode Links:
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Connect with Be Brilliant Podcast @bebrilliantpodcast on Instagram.
Follow @janaomedia on Instagram.
Visit Jana O. Media website
Download the Free Pinterest QuickStart Checklist: 5 Steps to Set up or Clean up Your Profile from Jana Osofsky.
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Credits: Sound production by hearnoevilmedia.com
The first thing you need to know is that Pinterest is a search engine.
(Pinterest is not a social media site)
Pinterest is known for being a great place to store resources for shopping, cooking, exercising, and home decorating.
For years, it has been a great tool for bloggers, and entrepreneurs who use it as a living portfolio for their work. But beyond that, most small business owners don’t really understand how to use Pinterest to get new clients and customers.
What we don’t understand, we resist. And this leaves a lot of money on the table!
Here’s why:
Unlike your Facebook, Instagram, or Twitter pages where most people who see your content are already following you (or at least aware of you), Pinterest actually puts your brand in front of new and familiar people.
It’s all based on keywords, because Pinterest is a search engine. Pinterest uses your words and graphics (yes, it can read text in your images!) to determine the purpose of your content, and then broadcasts it directly to the people who are interested.
More specifically, it recommends your content to people who have searched your keywords, or saved similar content, or follow accounts similar to yours.
In short, with a little bit of strategy, everything you share will be broadcast to your target audience every time. And not in real-time, like with social media apps, your content will get air time whenever people are looking for your keywords.
The search Intent of your keywords will be your best friend on Pinterest.
When choosing keywords for your Pins, the number one thing you should consider in your keyword research is your client’s search intent.
Are they ready to pull out their credit card and commit to a sale?
Are they weighing their options between several similar providers?
Are they just in the beginning stages of their research and they don’t really even know what is important for them yet?
People will search Pins using different keywords based on where they are in their purchase journey and you need to identify which keywords match which stage otherwise you will run the risk of mistargeting your Pins and questioning why no one is taking your CTA.
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Start small, with one Pin a day.
If you are new to Pinterest or you are just starting to get serious about it, creating a ton of new Pins can seem like a daunting task, and who wants that weighing on their shoulders?
Jana’s advice? Start with one Pin per day and one Idea Pin per week. This doesn’t mean you’ll be on Pinterest everyday, you can schedule up to two weeks of Pins using the built-in scheduler. Or you can use a 3rd party app like Tailwind to schedule as far in advance as you want.
Although you already have plenty of content to choose from (you can repurpose old podcasts, blog posts, Instagram or Facebook posts, etc.), you don’t need to reinvent the wheel with content either!
For example: you can create four pin images, as I have below, for one podcast episode. Then write one keyword-optimized title and description to use with all four images. Schedule them to different boards at different times and voila! 4 posts done.
I’ll bet this is way less time-consuming than what you’re doing for Instagram!
What journey does your client take to find and hire you?
This takeaway is actually taken from my own experience finding Jana. I had been following her since the day I first saw her Pins about Pinterest strategy. The Pins that I found were so valuable that I decided to download her Pinterest checklist to use on my own page and sign up for her email list.
Since then I have been fangirling over her because she is just. So. Good!
This led to me reaching out and hiring her help me with my own Pinterest strategy.
The whole point of this isn’t to gush over Jana more, but to talk about how helpful it is to business owners to get as much information about their customer’s journey from start to finish as possible.
When did they realize the need?
How did they conduct their research?
What factors were important in their decision? Etc.
If you do not yet have a way to have this conversation with your customers, I strongly urge you to make it part of your onboarding routine.
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Episode 103 Transcript
Linsi Brownson 0:08
You are listening to Be Brilliant In Your Business, the podcast that helps you create a rich business and meaningful life. I'm your host, Linsi Brownson, and I'm here to deliver a creative cocktail of pep talks and practical tools to break the habit of being busy so you can have what you really want in life. If you are new to the podcast, welcome, I am so glad you're here and look forward to being part of your brilliant business. Before we dive into today's episode, I'd like to remind you that if you're a fan of the show, the best way to show it is to share it. Take a screenshot of this episode and tag me at Linsi Brownson, or leave us a review in your favorite podcast app. It means so much and I love being able to connect with you a little bit more personally. So are you ready? Let's go.
Linsi Brownson 0:59
Hey, hey Mavericks. Welcome to the show. In today's episode, I'm being a bit of a gushing fan girl. Because I have a guest on who I recently hired to help me better utilize, and frankly, better understand Pinterest. And the way that it impacted me and my business on the whole from hiring her was far greater than what I actually hired her for. So I'm bringing her on the show to talk about Pinterest strategy, and the high-value actions that you can take there.
And I'm actually sharing my story of the customer journey, how I went from finding her to hiring her and every step along the way. And this journey specifically relates to exactly what she teaches about Pinterest and about marketing overall, and creating connection with your clients even before they become your clients. So it's kind of a cool perspective, I think, to hear both my actual customer buying experience and how she created the customer experience, because it really works. It all works together. So we talk about what it's like to find and hire a service provider from Pinterest, and how to create that kind of experience.
And the one key piece that you need to bring it all together. And even if you aren't using Pinterest, this process works across the board. Whether you are online or offline, it is the same concept at work. So no matter what you're using for marketing, this will be a valuable conversation to hear.
Linsi Brownson 2:41
This episode is brought to you by 30 Day Done my simple framework to take your best ideas off the backburner and get them done in you guessed it 30 days or less. And you're going to do it without overwhelm or overworking because burnout is lame. I'll show you how 30 Day Done is free for you inside the Maverick HQ, a resource vault that is chock full of helpful tools for your business. Visit linsibrownson.com/maverick to join now.
Linsi Brownson 3:16
Hey Jana, welcome to the show.
Jana Osofsky 3:19
Thank you so much for having me Linsi. I'm excited to be here.
Linsi Brownson 3:22
This is going to be such a good conversation I can't wait to dive in with you. So to get our listeners all caught up Jenna Osofsky is a Pinterest expert, she is really the go to Pinterest person and I'm biased because you're my go to Pinterest person but that's exactly why I wanted to have you on the show so I can't wait to talk about all things Pinterest with you.
Jana Osofsky 3:46
Amazing, so excited. Yeah. So okay, so
Linsi Brownson 3:50
I wanted to kind of start this off because we work together recently and I thought this was kind of the perfect introduction to really what everything that you talked about everything that you teach and everything that you help your clients with is creating this strategy around Pinterest to get the right clients in the door to get people who are as you call them the action takers of the world. So if you don't mind Jana, I would love to tell listeners just my experience of how I found you on my customer journey because no surprise it started on Pinterest.
Jana Osofsky 4:27
Yes. Oh my gosh. Please do. I'm excited to hear about it. Okay, absolutely. Let's do that.
Linsi Brownson 4:32
Awesome. So yeah, so probably about five or six months ago I think is when this initially had started. But I was on Pinterest I think I was searching something along the lines of Pinterest for coaches. And I had been using Pinterest so I've been on Pinterest for, like, literally forever. Back when I was an interior designer which is 15 years ago and I was an I've just been trying to kind of figure This new landscape of Pinterest because as you know, it's totally different than it was 15 years ago, and trying to figure out how to use it to grow my podcasts specifically.
And then just the whole tie-in to how to make that work for someone like me who's a service provider as a coach. So I was searching for Pinterest for coaches or something along those lines, of course, you came up and I just loved everything about, you know, the content that you were talking about was very relevant. But your aesthetic was so clean and relatable and friendly. And just like all of the things that we talked about in branding, and what is actually important for people, that all struck me immediately, it was like you were super polished, but very just aesthetically and content-wise, just very specifically talking to me.
Jana Osofsky 5:51
I love that. Yeah, I do I definitely work hard to make sure that I'm really clear about who - who this will help and who my strategies are for. So that's such good feedback, keep going, I want to do
Linsi Brownson 6:02
Yeah, so that is exactly - that's, like, the best testament ever to all of the work that you've done in that regard. Okay, so I think what happened back then was I had, I clicked through a few of your pins and read your blog posts, I love your blog posts, everything was very informative. And, and I was so surprised to find that you actually were like, almost giving away the farm in blog posts, which was really interesting. And like, I respected that I appreciated that a lot where you wouldn't just like bait with an idea of, you know, like five ways to do this, and then give no information and say buy my book or buy my course.
So it was a very thorough like the content was just really solid, and useful. But it was also bite-size. And this I think is something that a lot of business owners, myself included really struggle with is like, Where's that line between giving away too much, or just overloading people with information, versus giving them enough where they can like sink their teeth into it and feel like it's actually helping them?
Jana Osofsky 7:06
Yeah, I totally agree with that. I think a lot of people struggle with that. And although I feel like I've found good balance over time, I still feel like it's something that I'm always working hard to balance as well. So yeah, I totally agree with you on that.
Linsi Brownson 7:19
Yeah, so I love the content. I mean, obviously, the more I saw your stuff, the more often you would come up in my feed. And so I just started noticing you and kind of like being indoctrinated into your world a little bit more. And then I heard you on a podcast. So again, I'm kind of telling this whole story because I want you to hear this as a business owner, I think, like I always find it really helpful to know what my customers experience. But then also, for all of the listeners like this is the process, right?
This is exactly what you talk about on what you teach. And it's really like it's so fascinating to experience it as a client, and then also as a business owner to say, oh, okay, I see what's happening here. So I heard you on the podcast, I think I had seen your name certainly like floating around in the virtual summit space, too. So it was very clear like this is the person the Pinterest expert. And so I made it back over to your website, I downloaded the Pinterest checklist that you have. So like the initial Actually, I'll just let you tell listeners tell us what the Pinterest checklist is.
Jana Osofsky 8:28
Yeah, absolutely. Yeah. So my Pinterest checklist, it's actually I call it my quickstart checklist. And I specifically designed it to give people five actionable things that they can do right in the beginning when they're first either setting up or cleaning up a Pinterest profile. A lot of people who I've talked to are in the same situation that you were in, which was that you had this personal Pinterest profile. Or maybe it was even a business profile. But you weren't really quite at the point where you were really using it intentionally in a specific way to attract just the right clients to your digital doorway. Right. So basically, the checklist gives you these five actionable steps to start you at the beginning to set up a Pinterest profile that will start to attract the right types of clients to your Pinterest. So yeah, so that's what the Pinterest checklist is. And I'm so glad to hear that. It was one of the first encounters that you had with my content. So yeah, I love hearing that. And this, yes, I'm listening with intent to this whole story. Because you're absolutely right. It's so helpful to hear how these things work and to observe that all of these stepping stones that I'm setting out for people in that customer journey are actually working. So it's great to hear and want to hear more.
Linsi Brownson 9:39
Yes. So yeah, so the Pinterest checklist was really helpful because I don't think I even realized at that point that I wasn't using my profile intentionally I kind of thought that I had not had it all figured out for sure, but I kind of thought that I was like, at least in the ballpark of Where I should be. And so that gave me almost like just a tiny bit of a reframe or like a, you know, a 15-degree perspective shift. Just look at it in a slightly different way. And that was really helpful.
Jana Osofsky 10:12
Awesome.
Linsi Brownson 10:14
I love that.
Jana Osofsky 10:15
Thank you for sharing that.
Linsi Brownson 10:16
Yeah, so by downloading that checklist, then I got on your email list, I started getting your emails - and I love your emails, too. Like I - I sound like a total fangirl right now. But I really want - I really want listeners to hear that, as someone who - I consider myself to be kind of a skeptical customer, a skeptical buyer, just because I've been in business for such a long time. And I have I've done a lot of things myself, I've bought a lot of things that were not really worth money. And it's there's just so much stuff out there that sometimes it is hard to know, like, what is total fluff, and what is amazing. And so I tend to err on that, like, I'm not really sure about this buying process. But right, so yeah, so I like sharing this customer experience too. Because for those buyers, and there are many of us, and we do like to spend money. And we do like to hire help. But we need to have this sense of security and certainty that the people that we're investing in are really worth their salt. And so that's why this whole process has been so valuable for me, and why I can really tell that there's a lot of careful, thoughtful strategy and a lot of effort that has gone into over the years, you know, turning these ideas into something that is really valuable, really streamlined, and really clear and helpful for people. So that's just again, that's feedback of like, your everything that you've done has worked out in this very specific way. And I notice it because of the way that I typically shop.
Jana Osofsky 12:00
Yes. Oh my goodness, that is really amazing to hear. And I just want to let you and any viewers know, you can't see it. But and I don't know if you can hear it in my voice. But I'm like blushing big time, right? Like, my face is like, all right. And I'm thinking oh my goodness, this is not only really helpful and great to hear, but I'm also really excited to hear your feedback. And also coming from you, Linsi because you are a business person, you know, with such sharp business acumen, it means so much. So thank you so much for sharing all of that.
Linsi Brownson 12:29
Yeah, thank you for listening. I know this is getting to be a long story. So you
Jana Osofsky 12:35
know, this is the kind of stuff though, that I love listening to on podcasts, too. So I can no, it's great. I love it.
Linsi Brownson 12:40
Awesome. So okay, so I'm on your email list, I love getting your emails. And again, I because the format for me is it's juicy, there's enough in the email where it's actually worth your time to read the whole email. But then it's still you have something to click through, and you give even more there. So it's a really amazing way to package all this stuff up. And I was enjoying I, you're one of the few people who I really actually open every email you send. And then one day, I came across this email offer for your VIP day. And it was really the right place right time.
So again, as business owners and service providers, and as customers, I think we can all kind of relate to that. Like, if this had been appealing to me for a long time, I was kind of dabbling bits and pieces and you know, picking it up where I could and trying to learn from you and get all the free stuff, right. And then one day, this actual, like, very direct and compelling offer came into my inbox. It was like, Hey, I have I think you said I have three spots left, okay, and if you want one, you better grab it. And I was like, I want it, I better grab it. And that was like the instant The thing that I did immediately. So that is how I became a client.
Jana Osofsky 13:55
Yes. Oh, my goodness. I love that. And it's such an interesting insight too, because I think we really do need to realize especially with our service provider and consultant hats on that sometimes it really does take someone seeing your - your stuff really right and building that credibility and building that value over time and to see you in multiple places before they do become a client. And in that way, you know, you hear people talking about some of these, these content marketing strategies are a long game, but they really are. So it's great to hear that - that it is working and just really - just really solidifying the fact that you know, there are people who are watching what you're writing and watching what you're teaching. And that case is building and building and then one day that person presents themselves to you and says yes, I'm ready. But until that moment, it may feel like okay, what you know, when is this going to happen kind of thing, right? But that's exactly what's happening is that different people are getting to that point at different times, and that's when it's time to pull up the credit card. So it's really, really quite interesting for sure. Love it. Yeah, about it.
Linsi Brownson 15:01
It's it is it's fascinating and, and the consistency of both the timing and the message to our two of those pieces that are essential. So this kind of long game process. And I just want to say to the long game for me was like a couple of months, right? So it's not like it took years to get to that point, which it certainly can for people. But the long game can also be something that is a fairly short turnaround, it's just that this strategy that you've put into it overall, you know, taking into consideration every step that your client or customer might encounter might need to take in order to get them ready. That can still be a pretty fast process from start to finish.
Jana Osofsky 15:47
Yeah, that's interesting. I was kind of thinking that it was a longer period for you and I have had clients say to me, you know, I've been following you avidly for a year before they even presented themselves. So, yeah, that's really interesting. I think it definitely, it can be quicker. But it also, you know, can be longer. And I think when we're focused on not so much maybe the actual result that we're looking for, but if we focus on the system, and the strategy that we know is going to result in that result, and we just did the things day in and day out and week in and week out. It can kind of feel in that way. It's sort of like you're not watching the pot boil right, you're focusing on the process, as opposed to the outcome. Yeah, it can be a nice experience.
Linsi Brownson 16:25
So that's a great, that's a great quote, yeah, yeah. Awesome. Okay. So
Jana Osofsky 16:32
I think that really speaks to all of this, this thought and strategy they've put into it. Let's talk actually about Pinterest as a platform a little bit. So not every listener will be super familiar with Pinterest, at least not familiar beyond the idea of like, Oh, that's where I put all my recipes. But just give us your like expert synopsis, like what is Pinterest? Yeah, absolutely. So Pinterest is actually the third largest search engine on the internet. So that may be surprising to people to hear. And so we think of it in some ways, at least from the marketing perspective as a social media platform. But in fact, it's actually a search engine where people go all the time to get all kinds of ideas and inspiration for how to make their lives and their businesses better. And it's interesting that you mentioned recipes, I do hear from a lot of people, especially those folks like us who are in the kind of infopreneur world and in the business faces, that they're still thinking of Pinterest as a place where you go, like you said for recipes and home decor ideas and things like that. And it is definitely still a place that people go for all of that information. I know I sure do.
But it is actually because the platform itself has grown so much over the years, especially in the last few years or so, the diversity of the types of things that people are searching for has also grown tremendously. So for example, when we did keyword research as part of the intensive session that you and I did together, we went through and validated to discover all of these different things that people were searching for around your business. But I'm just trying to remember Do you remember off the top of your head? I'm sure you do. Linsi, some of the most important keywords that we discovered for your account as an example, Pete things that people are searching for around messaging and branding and running a business online?
Linsi Brownson 18:18
Yeah, a lot of them were like creative business tips, like organization in productivity and time management. Right?
Jana Osofsky 18:27
I remember. Yeah, that's where a lot of the big words, yeah, just pulling them up, actually now looking at them things like, yeah, creative business tips, entrepreneur, daily routines, those are the kinds of things that you are known for, and want to continue to be known for, and also want to be discovered for right. So you want when people are looking for those kinds of ideas and tips and inspirations on Pinterest, you want those people to find you. And so what some of the work that we did together was to discover what those things are. And I remember for you and I was particularly challenging, right, we could talk about that a little bit. But and challenging in the best way, like we definitely got to it. But it took us a little bit of really putting our thinking caps on and kind of running ideas past each other in order to find that sweet spot for you, which is part of that process. But really, what I'm getting at here is that the goal on Pinterest is actually because it's a search engine. And people use it that way to get discovered by people who are searching already on Pinterest for the things that you help with and the things that you offer the things that you want to be known for, that you're an expert on. And most importantly, probably the things that you monetize, right the things that you are teaching about and helping with through your coaching programs as an example or through your courses. Yeah, so yeah, so that's kind of it in a nutshell. It's a platform where people are looking for ideas and inspiration and things to try and do and buy. And we as marketers want to show up for them when they're looking for those things. So that's kind of that's the heart of the strategy really when it comes to Pinterest marketing.
Linsi Brownson 19:59
Yeah, and One of the things that we discovered well that you knew as a concept, but we discovered together was that certain keywords really lend themselves to those action takers, like you call them, the people who are ready to do something specific versus other keywords that are much more around the like feel good, or the passive or the curious readers versus like, so finding the balance between that writer like navigating which words are really the direct and the action-driven words, is not something that most business owners really spend time thinking about.
Jana Osofsky 20:39
Right? Yeah, it's true. I think, what in the in nerdy marketing language we talk about search intent, right. And when someone is searching for certain things, they may be closer to the sale or closer to taking action. Whereas when they're searching for other things, they may still really just be in an information-gathering phase. And for most of my clients, we want to actually get discovered in both at both junctures, right, yeah, because we want to be growing an audience of new people, and at the same time drawing in those people who are already looking for the exact things that we offer and sell as well. So we want both
Linsi Brownson 21:13
Yes, yeah, that's that is a great point. That's the strategy like the big picture holistic strategy. You said the word nerdy marketing speak and it made me remember something, it made me smile. But I remember then coming into this VIP with you and telling you straight up like my brain hurts just thinking about keyword research and search engine anything. And like, I've done that before in my lifetime, but I don't enjoy it. I don't want to do it. Like how can you make this not painful? I was open and ready to do it. But like I really needed you to hold my hand. And what was so interesting to me, is how much fun I had doing it. I was gonna say how much fun we had doing it. I don't know if you had fun.
Jana Osofsky 22:00
I did. It was a fun one. Yeah, no, it was it was
Linsi Brownson 22:03
a good time. And so and so your process for how to do that actually just like really lit something up in me and I was like, and I've done it a few times since then. We actually so in our VIP together we created a humungous list of these keywords. I'm like really dug in and found the right ones. But I've even continued to do it. I didn't need to, but just out of curiosity and playing with ideas. And now I take my podcast topics and anything that I know I want to talk about. And I take it into Pinterest and I do this little process that you taught me to really validate that idea and that was just like game-changing for me.
Jana Osofsky 22:39
Oh, I'm so glad to hear that. Yeah, and I honestly get that feedback a lot it's really really interesting to me just about everyone who approaches me with this problem right the keyword problem or some of them don't realize it's a keyword problem some of them realize it's more of like attracting the right audience like the people who are seeing my pins aren't taking action on the Why is that a type of thing people come to me and they want they sign up for this, you know, this intensive session. And they often come to me just like you did and you were just really straightforward about it.
But sometimes they're not as straightforward but I can tell they're just not looking forward to it right and I also know that some of them come to me and sign up for this because not only do they want to learn my methodology and my method for finding and organizing your keywords and then mapping them over and using them on your profile. But they come to me for this because they just know that they need someone to do it with them because they keep starting and not finishing the process. Yes. But then once we start getting into it just as you experience and just as you're describing, I think at a certain point it starts to dawn on people that not only are we looking for keywords that we can use on Pinterest, but in the process of doing that what we're really doing is we're discovering what people are searching for on Pinterest about the things that you teach about and offer and are expert in and so I know that sounds like it's almost the same thing and it basically is but the second way that I describe that it starts to kind of open your eyes to the fact that you know this is probably most people start a business doing something for people that they really love and are passionate about.
So as we start digging into that keyword research and we're finding out what your audience real live people on Pinterest are searching for around what you do, it starts to get really exciting because it kind of comes to life and you're realizing that not only are these Pinterest keywords but these are also topics that people are hungry for information and inspiration around and therefore you can actually use this as like a massive amount of content creation inspiration as well. So for that reason, most people end up wanting to spend more time than we have doing keyword research so I'm glad to hear that you're continuing to do it and you're having fun doing it that part is really really exciting and gratifying for me to hear so I love that
Linsi Brownson 24:54
Yeah, yes it's That's exactly right. Like I was one of those people where I was like if I don't Do this if I don't have someone help me do this and show me how to do it in a better way than I'm probably doing it, then I'm just never gonna make time for it. And so I knew that like that was one of the big reasons of hiring you other than just knowing that you would have a different approach than what I was taking it to the overall strategy. And it did give me so much clarity, not just for Pinterest, but you know, across the board in in my business and how I'm approaching my content, how I'm approaching my speaking opportunities, all of those pieces, like really fit together after doing this sort of like core research.
Jana Osofsky 25:39
Yeah, I love that. I think one of the things that I love about Pinterest is that it is a place where most new people are finding you because it's a search engine. So other than - unlike on social media, where most people that see what you're creating, are your followers already on Pinterest, because people find you in their searches in their smart feeds. And Pinterest matches your content with them based on other criteria, mostly around the search terms. And what they've engaged with before and whatnot as well. We're often bringing a lot of, you know, new people in and so one of the things that is interesting I think about that is like as it relates to, you know what you were just describing with that experience, it gives us clarity, because - How do I put this let me see if I can put this into words,
I guess, because Pinterest is really all about amplifying your message as opposed to - how do I explain this - I guess social is kind of like that, too. But there's just a big piece where we're finding a bigger audience for the things you're already doing. And so by doing Pinterest marketing, I always feel like Pinterest kind of makes us better marketers in general, when we try when we figure out how Pinterest works. So that's my long way of trying to say that I think when we do Pinterest marketing, it ends up making us better marketers in general, because we need to be super clear on what we're amplifying right and who we're amplifying it to. So yeah, that makes sense.
Linsi Brownson 27:01
I think that's the perfect way to say that. Yes,
Jana Osofsky 27:06
Yeah.
Linsi Brownson 27:06
It's that level of thoughtfulness and clarity really does make you a better marketer, but it makes you a better communicator in general, because it's actually it's, it's your connection to your client. And just like bringing those two sides together through this language of keywords, really is like trying to think of the brain now. The synapse between these.
Jana Osofsky 27:36
Yeah, it's like the Zapier. It's like the zap That's right. Like the Zapier zap the automation,
Linsi Brownson 27:43
Yes, yes, it connects these two. Awesome, so Okay, so you can tell you know, I'm a big fan of Pinterest, and I'm learning more, and I'm so glad that we did this together. Where can people start? So they should definitely download the Pinterest checklist and get on your email list and do that initial profile setup or cleanup? But what's the what's the next step for them? If they want to start understanding how to utilize this platform and how to be a better marketer? Yeah, I do this kind of work.
Jana Osofsky 28:13
Yeah, I definitely agree with you, that would be a great first step for anyone who's listening. So you can go to JanaOmedia.com/pinterest checklist to grab it. And that will give you those first five steps. And I love doing that. Because I love when I when I see people implement those first five steps, because they're designed to really get you into action and get you excited and inspired. So beyond that, the checklist and implementing those first five things, I do believe that the next logical step for most people who discover through that process that this is going to be, you know, a place that they want to be discovered by people who are searching for what they do, is to start to be thinking about and doing that keyword research. So the keyword research is something that I obviously do one to one with clients, just like we did, I will say that you might my Pinterest course, which is called Pinterest with purpose does have a full chapter with multiple lessons in it to take you step by step through the same process that you and I did together. So that's also a way that people can take that next step after the five-step checklist implementation piece.
Linsi Brownson 29:19
Awesome, I love it. And so I know that you primarily talk with coaches and online course creators and IP people. But this really This applies so well to service providers in general because again, it's creating that message creating that connection between you and what your people are really searching for. So this is totally applicable to any service provider. And I highly recommend having people work directly with you if they can afford it. And if they have the time and the interest, it was a hugely beneficial process for me well beyond what we actually did in that one day together. Which is the Best thing that you could ever hope for when you make that quick investment, that it's going to have these exponential benefits. And it really, really has for me. The other thing I wanted to ask you in the Pinterest course so in the DIY version, do you cover at all getting started with a workflow or like how to get into the, just the flow of Pinterest, once you have everything set up and going,
Jana Osofsky 30:25
there is a bonus section in the course or supplemental materials section actually, that talks about some different options for workflow. But it's not I wouldn't say it's the main thrust of the course, the course is really there to help people get set up strategically. And then typically when it comes to workflow, because it's so different for different people, depending on factors like how much content they have, how much time they in their team can commit to Pinterest, the ratio of maybe standard pins that they want to create versus idea pens, which is a newer format of pens, those things are also different for different people that I typically recommend a strategy call with me if someone wants my guidance with really tapping into a specific workflow.
So the workflow I also I do have like a bonus that I include with some of my offers as well, including the intensive that talks about, a general workflow, blueprint, basically. But it's going to be something that is going to need to be like customized to each individual person. So you could take that blueprint and kind of customize it for yourself based on those factors. But it's like I said something that's more more easily, I think it's not the kind of thing that really is easy to cover. And of course, so the short answer is not really, there's some, there are some strings for you to pull there. But it's not entirely covered in the course I will be honest. Yeah,
Linsi Brownson 31:45
no, that's I think that's great. And the reason that I bring it up really is because that was one of my resistance factors to in getting started and like really committing to Pinterest was because I thought, you know, well, once I get all this stuff set up, that's great. And maybe it'll send me some traffic. But if I don't know how, or if I don't have the time to keep that workflow going, then there's no point. So I'm just kind of like, again, that customer mentality of like cart before the horse, I was wondering if you touch on it at all, just to sort of give people that like, okay, and we do have, we do have a process for that there is a next level. And this is all like an evolutionary process. But it's it's totally manageable as well, the workflow is something that you can get into, once you've got that up and running.
Jana Osofsky 32:33
Yeah, definitely, like I've had people do, you know, one-time strategy calls with me to kind of hash that out and walk away with a lot of clarity from those calls. I also do try to share in some of my free content, a little bit about examples around some of those workflows. So that I think can be helpful to refer people to that. But honestly, I mean, you know, just to give you some general guidelines, these days, I'm really recommending to people that they think about creating one fresh pen per day, and one idea pen per week as a place to get started. So it's actually a lot it's less than people think in the beginning in terms of getting started.
Linsi Brownson 33:10
Yeah. Yeah. It's just like anything, once you have your wins, all that strategy is in place, it really does speed up that process so much.
Jana Osofsky 33:21
Oh, yeah, for sure. If you build that foundation, first with the keyword-optimized profile, not only does it make it a lot easier to do the workflow, but it also gives you better results, of course, because we want to make sure that we are optimizing everything we're doing to get discovered by people, not only people but the action takers, right? Who are already searching for the things that you offer. So that's definitely important to get that foundation set up first and then moving on to Okay, what's my workflow going to be?
Linsi Brownson 33:48
Yes, yeah, and I want to say to as a creative person who gets not distracted, we could call it that, who likes new fresh things, learning new things, it's actually become really fun for me it's almost like a next-level game to play to look back at content and be like okay, what's a new angle that I could take on this or what's a fresh graphic where I'm you know, utilizing all the same stuff that's worked for me before but I just do it in a slightly different way this time. And so it it doesn't feel overwhelming at all. It's actually like, I've got a lot of great stuff. What else could I do that's fairly abundant and growth-minded approach to what's next?
Jana Osofsky 34:32
Oh, I love that. Yeah, because just to connect the dots there when you have a Pinterest profile that setup strategically you can like you said Go back to your older content that either is performing well already or that you know, converts well or just older content that you know, is great that hasn't been seen in a long time. And you can develop a plan where you're actually repeating that to Pinterest, creating idea pins to repurpose all of those fantastic ideas that you've already created. So yeah, So just to kind of like, you know, connect those dots, that is a big part of the strategy is reusing, repurpose, saying and amplifying, just like we mentioned before. So I love hearing you say that it's very motivating.
Linsi Brownson 35:11
Yes, for sure. Awesome. Well, thank you so much for being here. I knew that this is going to be a very fun conversation with a lot of information going out. So I really appreciate your time and expertise. Thank you.
Jana Osofsky 35:25
Oh, well, I appreciate you so much. I love hearing your experience and your insights into this not only as a client but also as a business expert as well. It's a great, great combination to get it for, you know, for someone to get feedback from. So thank you so much.
Linsi Brownson 35:40
Absolutely. All right, guys. So go download the Pinterest checklist at janaomedia.com/pinterestchecklist, get on her email list so you get all of that juicy goodness. And check out the Pinterest with purpose course to get started with optimizing your profile and keyword strategy.
Linsi Brownson 36:03
Thanks for listening to the Be Brilliant In Your Business Podcast. I hope you enjoyed this episode. And if you heard something particularly insightful or inspiring, I would really love to know what it was. And I'd love to get your review. So I have a fun way to do this. come and find me on Instagram @LinsiBrownson and send me a private message with a voice memo or a quick note, something that I can share here on the show. As a thank you for sharing your thoughts about the show. I've made a special gift to get you energized and inspired when you open your laptop. I created some beautifully designed desktop wallpaper with some of my favorite mantras and motivational ideas that I think you will love to see. It's a win-win and a fun way for us to connect. So come find me on Instagram at Linsi Brownson and let me know what you think.